Generative engine optimizationSource-led research
A GEO agency for businesses that belong in the conversation
When a buyer asks an AI assistant which companies to consider, the answer should have a reason to include yours.
We help investigate the sources behind those answers and improve the information available about your business. Start with a clear view of the opportunity and a scope built around your offer.
01 / Investigate
Find out why other companies get mentioned
A competitor appearing in an answer gives you something to investigate. Which source supported the recommendation? What did that source say? Does your business have comparable evidence available anywhere?
Those questions help turn a frustrating screenshot into a useful piece of research.
We look at the questions a potential customer might ask and inspect the information behind the answers. The aim is to identify work your business can carry out, with a clear explanation of why it matters.
02 / Services
Give your brand a more accurate presence
Understand the sources in your category
An answer may reference a trade publication or a detailed comparison. We investigate which sources appear in the agreed sample and whether they matter to the customers you want.
Explore the serviceImprove what your own pages explain
Your website should make it easy to understand who you serve and what you do well. We help identify missing evidence and unclear descriptions that deserve attention.
Explore the servicePursue relevant outside coverage
Where third-party sources are relevant, we can scope the research and outreach needed to approach them. Editorial coverage depends on the publisher’s decision and the strength of what your business has to contribute.
Explore the serviceWatch what changes
We record observations over time and compare them with the starting point. That gives you a basis for discussing the next action, alongside relevant inquiries and other business evidence.
Explore the service03 / Scope
Begin with a question worth answering
You don’t need a campaign aimed at every phrase in your industry. Start with the part of your business where being considered could lead to a valuable customer.
A scoped assessment can examine those questions and the sources that appear. From there, we can discuss what needs improving and who should carry out the work.
Read what a GEO audit should include before deciding on the scope.
04 / Clarity
Questions about working with a GEO agency
01What is a GEO agency?
A GEO agency helps a business improve how it appears in generative AI answers. The work can include reviewing the information on its own website and investigating the outside sources that describe or recommend businesses in its category.
02What is the best GEO agency for our company?
The best fit depends on the work you need and the provider’s ability to deliver it. Ask for a relevant example and a specific scope. Compare the proposed work with our GEO services to see whether the scope fits your needs.
03Is GEO replacing SEO?
There is substantial overlap between the work. A business still needs accessible pages and useful information about its offer. A GEO engagement should account for the search work already underway.
04What is the difference between AEO and GEO?
Providers use the terms in overlapping ways. GEO commonly emphasizes visibility in generative AI answers, while AEO emphasizes being useful in answer-based search. The scope matters more than the label. Ask the provider to explain what work its chosen label includes.
05How will we know whether the work is helping?
We agree on what to observe before work starts. Reports should distinguish mentions from recommendations and connect the available evidence to commercially relevant activity. A single favorable answer can’t establish dependable results.
06How long does a campaign take?
The answer depends on the changes required and the systems involved. We can agree on delivery dates for the work in scope. We can’t set the date an independent platform will begin recommending your business.
05 / Start here
Show us where your business should be considered
Share your website and an example of the buying question you care about. We’ll use it to discuss the opportunity and whether the work fits.